Friday night during “New Rules” on Real Time with Bill Maher, Maher exposed right-wing pundits for the schemes that they use to pull in an audience and rake in millions of dollars. He warned liberals not to get too excited about the departure of Sarah Palin from Fox News because she’s now open to doing whatever scheme she wants under no contract but herself. Explaining himself, Maher singled out Glenn Beck and Rush Limbaugh in particular.

Maher described when Beck left Fox News he took his ”patented brand of apocalyptic race baiting” online where he was able to charge $9.95/month to those who subscribed earning him upwards of $80M last year alone.

Both Beck and Rush Limbaugh have the same business model of getting people riled up, pulling in those who are gullible enough to want to hear what the voices in their head already tell them repeatedly which has no basis in reality, and then charging them a fee.

“They don’t care about winning elections; they care about separating rubes from their money. They discovered that there’s a fortune to be made by keeping a small portion of America under the illusion that they are always under attack, from Mexicans or ACORN or Planned Parenthood or gays or takers, global warming hoaxers; it doesn’t matter. They don’t want a majority; they want a mailing list, a list of the kind of gullible ‘Honey Boo Boos’ out there who think there’s a ‘War on Christmas’ and the Socialist policies of our Kenyan President are so disastrous that the end of the world is coming.”

Maher knows that if Palin follows this business model, she’s about to make a heck of a lot more money than she ever made at Fox News. He exposes the scheme brick by brick leaving only the smell of stale cologne and dirty money left by these “con men.”

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